ROAR AFRICA
The Festival of Frames
“Where every story roars to life”
There are moments that shape a family forever. Traveling together into the wild heart of our home continent with ROAR AFRICA is a chance to slow down and truly connect across generations - in a place that slows time and deepens bonds, bringing out the best in us. What you experience together in Africa becomes more than a memory. It becomes your legacy.
Our CEO & Founder, Deborah Calmeyer, on awe, conservation and why Africa has the power to change how we see the world.
As another year draws to a close, I find myself, as ever, looking north and south across this continent I call home and feeling both sobered and deeply hopeful. The world feels so loud and all-consuming right now, yet every time I step into Africa’s wild spaces and into the company of our guests and partners, I am reminded why we do this work: to rewild souls, to protect what is irreplaceable and to widen the circle of care.
Africa’s light is uniquely special. Soft and hazy at dawn and molten gold at dusk, it bathes the wild in shades of blue and purple that exist nowhere else on earth. A safari with ROAR AFRICA isn't just about what you see. It's about what the light of our home continent does to you. Go beyond seeing and feel it for yourself.
Join us on The Greatest Safari on Earth, 2027. This exquisite journey explores four of Africa’s iconic wildlife destinations - Zimbabwe, Botswana, Kenya and Rwanda - across 12 days in unbridled luxury aboard the A319 Emirates Executive Private Jet. Led by our hand-picked guides, there is no trip in the world like this one!
Over the years, we have watched the inner shift of guests spill over into more: a desire to protect what is precious and to stand beside the people who care for it. You arrive in Africa as one person, leave as another, and the continent long holds the change you leave behind…. And so, the circle of gratitude begins.
This video is our invitation: to breathe slower, sleep deeper and remember who you truly are when the world quiets down and nature takes centre stage.
Created and led by Professor Dacher Keltner and Deborah Calmeyer, our 2026 Journey to Awe safari in the sacred foothills of Mount Kenya is a unique voyage back to self, one where science and Africa’s wilderness intersect in the most beautiful way, guiding guests toward the awe and meaning we all seek.
One country that many contemplate but few get to is Namibia. It’s a place that literally feels like there is too much air to breathe, but without the design and delivery by an expert could prove heinously hard when really it should – and can – flow with ease. If I were to offer one “best-ever” journey to Namibia, one that protects your time and preserves wonder, this would be it...
As the world's leading ultra-luxe safari operator, every ROAR AFRICA safari is utterly unique and tailored to you and your loved ones, creating space to spend that precious, undisturbed time together as a family. We share with you the complexity, truth, beauty and culture that make up the fabric of Africa, so you can feel that sense of wonder and rich history too. Whether it's your first or fifth visit, the magnitude of Africa's wild spaces never ceases to educate, awaken and leave you and your children fully inspired, connected and in awe of all Africa has to offer.
