A tented deck above a classic savanna with elephants and acacia trees at sunset
Twenty Years · ROAR AFRICA

20 Years of Knowing the Difference

The Provenance
“I’m not selling a destination. I’m sharing my home.”
Deborah Calmeyer, CEO & Founder, ROAR AFRICA

For twenty years, ROAR AFRICA has designed deeply personal journeys across Africa, guided by discernment, trust, access and ease. As an African company with an all-African team, our journeys are shaped by relationships cultivated over decades and delivered by people who know the continent's wild spaces intimately—and care deeply about how Africa is experienced and represented.

Portrait of Deborah Calmeyer, founder of ROAR AFRICA, in a ROAR AFRICA cap leaning on a safari vehicle in the African bush

Two decades of defining journeys

2006
ROAR AFRICA is born

Deborah Calmeyer founded ROAR AFRICA, born from a deeply personal desire to share the Africa that shaped her—and to bring her father home.

Beyond the Timeline

What a timeline cannot hold

A timeline can record the journeys, the firsts and the moments that changed our course. But it cannot hold what mattered most: the friendships formed, the families who returned, the perspectives altered or the feeling of Africa carried home.

That part of the story belongs to you.

A lone figure holding a glass, silhouetted against a blazing sunset.
The Living Guestbook

What did Africa give back to you?

Tell us what stayed with you long after the journey ended and add your voice to the living story of ROAR AFRICA.

A few words are enough. Share what you carried home.

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Submissions are reviewed before publication.

For the journeys still to come.

ROAR AFRICA