You know Rwanda for the gorillas, we know it differently

September 4, 2026
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What lies beyond the gorilla trek, and why experiencing Rwanda through the people, conservationists and communities behind its gorilla story reveals a deeper side of the country.

By Deborah Calmeyer, Founder and CEO, ROAR AFRICA

The gorillas are only the beginning.

The gorillas may be what first draws you to Rwanda, but the deeper experience lies in understanding what makes their survival possible. The conservationists, primatologists, trackers, guides and local people we introduce you to reveal a side of Rwanda that few travelers will ever come to know.

Every September, in the misty foothills of Volcanoes National Park, Rwanda celebrates Kwita Izina, its annual baby gorilla naming ceremony. It is a celebration of new life, but for us it is also a reminder of the Rwanda we have long known and supported.

Most guests come to Rwanda to experience the gorillas. To meet the steady gaze of our closest living relatives in a moment that is both profoundly humbling and deeply moving. To feel a reverence that no photograph can capture.

But the greatest privilege in Rwanda isn't simply standing a few feet from one of the world's last remaining mountain gorillas. It is discovering what lies behind the experience.

You know Rwanda for the gorillas. We know it differently.

The people who shape Rwanda

The survival of Rwanda's gorillas is no accident. It is because of the people who have quietly dedicated their lives to making this conservation success story possible.

One of those people I am so pleased to introduce you to is Emmanuel Harerimana. Emmanuel has been our friend and partner for many years and knowing him is what has opened doors to a Rwanda few know exists.

Growing up on the edge of Volcanoes National Park, Emmanuel's school fees were paid from the sale of bushbuck meat his father hunted inside the forest. During the 1994 Genocide against the Tutsi, his family fled into those same forests.

“We fled into the jungle. To survive, we studied the gorillas to learn which plants we could eat.”

He didn't know then that the animals who helped save his life would one day become his life's work.

Today, Emmanuel is one of Rwanda's most respected guides. But his story is also a reminder that conservation is deeply human. The people who live alongside Rwanda's forests and wildlife are part of their future.

Conservation Success Isn't Inevitable. It Is Built.

Emmanuel always understood why the gorillas need to be protected. Thanks to a 10% tourism revenue-sharing agreement with the communities that directly fringe the park, the protection of this species has the power to transform the lives of the people living around them.

He made it his mission to educate his family and community on why conserving Rwanda's forest and wildlife is crucial for the future wellbeing of all.

After founding the Muhisimbi Volunteer Guides Association, Emmanuel helped create guiding opportunities for young Rwandans that have not only fostered pride in their heritage, but also genuine human connection and generosity. Through these experiences, many of our ROAR AFRICA guests have been inspired to get involved, funding life-changing community projects from clean water for aproxinmatley 6,000 people, to housing for vulnerable families, and a sewing center where young mothers learn a trade and find their way back into their communities.

Conservation success isn't inevitable. It is built. And it is built by people like Emmanuel, whose own story is inseparable from the forest, the gorillas and the communities that surround them.

Real access beyond the gorilla trek

What ROAR access adds beyond the gorilla trek is meeting and being guided by experts towards the experiences, the lodges and the dedicated, resilient Rwandans. This is the ROAR AFRICA difference.

Our guests don't just trek to see the gorillas. They meet the people whose lives are part of the gorilla story. They discover the conservationists, guides and communities behind the experience, and through them, a Rwanda that exists beyond the few hours spent in the forest.

For us, this is what thoughtful travel can do. It can connect a journey to the people who make it possible, and allow the stories of a place and its visitors to become entwined.

When you leave the emerald hills of this tiny country, it is not only the time you spent watching the great apes that stays with you. It is the people who made that time possible.

Our perspective on experiencing Rwanda

Rwanda can be experienced through its extraordinary gorillas. But to understand why that experience carries such weight, you need to look beyond the trek itself.

We believe the most meaningful journeys are shaped by the people you meet, the relationships behind the scenes and the knowledge of those who have spent years understanding a place. In Rwanda, that means knowing the guides, conservationists and communities whose lives are part of the country's remarkable gorilla story.

This is the Rwanda we know, and the Rwanda we want to share with you. To learn more about visiting Rwanda read our FAQs here.

Experience Rwanda differently with ROAR AFRICA.

If you would like to experience Rwanda beyond what you already know, through the people, places and relationships that reveal its true depth and resilient beauty, we would be honored to design your journey.

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