Our Impact through Sustainable and Responsible Travel
At ROAR AFRICA, we believe responsible, transformative and sustainable tourism is inseparable from the African safari. Every journey we curate is rooted in a commitment to the preservation and support of the people, wildlife, and environments we visit. These values guide every decision we make, which is why we partner only with properties and individuals who share this long-term commitment to Africa and its future.
To share Africa with our guests is both a privilege and a responsibility. Through carefully considered partnerships and conservation-led experiences, we create transformative journeys that deepen one’s connection to the continent while directly supporting its communities and ecosystems. Our hope is simple: that guests leave not only changed by Africa, but more aware of their role in preserving it.
“How and where we travel matters. By traveling with ROAR AFRICA, you will become a custodian of the wild, directly helping to solve some of our planet's most critical social, economic, and environmental problems.”
ROAR AFRICA’s Impact through Women’s Empowerment
“The difference between a broken community and a thriving one is the presence of women who are valued.” - MICHELLE OBAMA
As a female-founded and led company, our commitment to empowering African women informs every journey we create. We believe that when women rise, communities strengthen, wildlife thrives, and lasting conservation becomes possible.
For two decades, strengthening the voice and leadership of African women has been central to my work. In 2019, that conviction took form in our first Women’s Empowerment Retreat in South Africa. I could not have foreseen then the reach of the impact that would ripple across the continent and far beyond.
Since then, we have gathered more than 70 women speakers and guests across South Africa, Kenya, Rwanda, Zimbabwe, and Botswana through retreats designed to celebrate, inspire and activate change. Our speakers are leaders in tourism, conservation, human rights, education, and entrepreneurship, women whose influence extends far beyond the days we spend together.
What I have discovered is that when women gather with shared purpose, the impact amplifies in tangible ways. Conversations become relationships. Relationships become partnerships. Programs are funded and empowerment is realized. We have watched with pride as more female pilots, guides, trackers, conservationists, anti-poachers, and chefs enter what has historically been a male-dominated safari industry, reshaping both tourism and conservation from within.
The impact of our ROAR AFRICA’s Women’s Empowerment Retreats is measurable, and ongoing. Read more about the ripple effects taking place.
We choose to partner exclusively with people and properties that echo our values.
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ROAR AFRICA's impact extends beyond formal partnerships. Over the years, our guests and our journeys have connected with a wider network of organisations doing essential work across the continent.
The Sheldrick Wildlife Trust in Kenya rescues and rehabilitates orphaned elephants, many of them casualties of poaching and human-wildlife conflict, and ROAR AFRICA has long introduced guests to their work through Kenya itineraries. Save the Elephants, whose founder Dr Lucy King spoke at our first Women's Empowerment Retreat in 2019, went on to receive two Helen Gurley Brown Foundation "Magic Grants" as a direct result of that platform, funding staff, training beekeepers, and expanding her beehive fence programme across multiple countries. In the Western Cape, the Imibala Trust's Sponsor a Child program has received school uniforms and school fee contributions generated through ROAR AFRICA guests. In Cape Town, Uthando has taken our clients on authentic philanthropic tours of Khayelitsha and surrounds, introducing them to micro-farming initiatives, after-school programs, and community projects, with ROAR AFRICA contributing to the Sinovuyo Centre directly. And Wild Africa, founded by veteran conservationists Peter and Corie Knights, tackles poaching, wildlife trafficking, and human-wildlife conflict across the continent, with ROAR AFRICA supporting projects from Namibia to Rwanda to Zimbabwe's Hwange National Park.
As we continue building relationships across the continent, our commitment to the people, wildlife and wild places that make Africa extraordinary remains constant.
Find out how you can get involved?
Provide your details and our team will be in touch or call us at +1 855 666 7627 or email welcome@roarafrica.com .
