The freedom to experience Africa entirely on your own terms

July 11, 2026
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Africa does not give itself up easily — the best experiences in life never do. After two decades gently guiding guests across this continent I call home, I have learned that the most memorable journeys are won through trust and the insider relationships my family and my team have built across a lifetime lived on African soil.

The non-stop question I receive is this: “Deborah, I want to go to Africa once, where do I go?” Well, with our deep roots, doors open. Our longstanding relationship with Emirates gives ROAR AFRICA privileged access to their A319 Emirates Executive Private Jet, the very one we glide across the continent on The Greatest Safari on Earth every August and September. Given that time is our most valuable resource, I am pleased to share the rare opportunity to design a journey with no constraints, no commercial routine and no limits, on the Emirates Executive Private Jet. In other words, you can see as much of Africa as you like in one absolutely perfect journey, entirely suited to you and your wishes.

"We have never experienced anything like it."

- Robert Chavez, Executive Chairman, Hermès Americas

Taste, Trust & Total Freedom

ROAR AFRICA’s access means opportunities to immerse into wild landscapes, culture, cuisine, breathtaking adventure and deep rest are endless. Perhaps that means gorilla trekking in Rwanda, dinner with South Africa's leading vintners, dawn over Namibia's ancient dunes, or Botswana’s Okavango Delta at first light. A helicopter safari across the mountains, turquoise lakes and ancient tribal regions of Northern Kenya or horseback riding across green savannah…just as every family travels differently, every journey should unfold differently too. With us, the expanse of east and southern Africa unfolds according to your priorities and preferences.

Every detail, from permits to remote runway access, is handled quietly by a team of people, my people, who have spent their lives ensuring your moments of togetherness with loved ones are perfect, filled with invisible details.

Some journeys are taken. Others are entrusted, especially when it has to be perfect. We would be honored to design your custom private jet journey, shaped entirely around you, your family, and those you wish to share the very best of Africa with.

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