A journey for every generation

As children, we believed in magic. We immersed ourselves in stories of hidden forests, secret lands and great adventures. I vividly remember losing myself in the pages of Enid Blyton’s The Magic Faraway Tree, where Moon-Face and Silky led the way into magical worlds that changed with every visit. There was always a sense of wonder and possibility on the pages—of entering another world, a labyrinth of discovery, and finding something extraordinary.

Growing up in the wilds in Africa for most of my childhood, I got to live out those fantasies every day. It truly was the real-life version of those stories. The diverse countries of the continent are places where the extraordinary is available every day, and no matter how many times you visit, there is always the gradual discovery of secret creatures, mysteries, drama and fast friendships. There are no phones, no glaring screens, no better places to be and no friends just around the corner. When we are fully present, we see children delight in discovery and adults remember what it feels like to see the world through a child’s eyes.

Africa is a place of profound learning for every generation. For children, the wild is an endless source of adventure and discovery. They don’t just read about elephants; they learn to track them. They don’t just hear about different cultures; they sit cross-legged with Maasai warriors in Kenya, swapping stories and beading intricate bracelets. They play soccer with local children in South Africa, marvel at the resilience of turtles hatching on the beach in the Seychelles and feel the quiet wisdom of an elephant matriarch as she moves silently through the bush in Botswana.

And yet, the learning is mutual. As parents, we think we are here to teach our children, but Africa has a way of turning that notion on its head. We watch as they abandon their screens and gadgets and immerse themselves fully in the world around them, questioning and interpreting with an honesty and curiosity that we’ve long forgotten. We see their wonder at the simplest of things—a warthog trotting past the campfire, the thrill of a giraffe’s long-lashed gaze. And in those moments, we, too, begin to remember: how to be present; how to be curious; and how to embrace the unknown. For it is only when we open up our consciousness to the sensation of being at one with nature that we can truly become aware of our spiritual essence. Africa reawakens us all, no matter the age or experience.

It’s all very well that I am telling you this, but I also understand that conceptualising a safari for a family or group can feel daunting. You might have adrenaline-loving teenagers to keep happy, small children or a large multi-generational group including grandparents and friends. I assure you that with ROAR AFRICA, all the grind of planning and travel is entirely removed. My team and I grew up in Africa and through generations of lived experience, we know that irrespective of age or physical ability, the opportunities for adventure and to learn by doing, are endless.

Our armada of insider contacts and roster of spectacular private villas, safari lodges and tented all-suite camps (with many available for exclusive use) provide the perfect mix of intimate space to be with those you love. From exhilarating game drives, helicopter and mokoro rides, picnics in the bush and inimitable spa experiences to starry night skies, spectacular candlelit dinners, drumming and dancing… we provide the perfect setting for you to reconnect, restore and rewild. In a world filled with distractions, these moments of uninterrupted togetherness feel like a rarity. In Africa, they are simply a way of life.

Africa is a deeply intimate place. Imagine the people you love most, gathered somewhere that strips away distractions and lets you simply be in the business of being together... It would be our privilege to help you and your family experience it—please contact us at welcome@roarafrica.com to start planning your journey.