Lives changed and dreams realized. Reflecting – a year in review

February 4, 2023

With 2022 in our rearview, we pause and reflect on the most incredible year reported on by publications and journalists we deeply respect and trust to tell our singular African story. What a gift to have the media committed to showcasing not only Africa’s most spectacular, life-changing experiences, but also the difference that travel “here” on this continent makes to the many lives that depend on it. Rounding out the year was the greatest honor of all: ROAR AFRICA was named one of Robb Report’s 21 Travel Masters!

The last 12 months have marked a year of transformation, growth, and profound appreciation for the people we love and the places we call home. We soared beyond our greatest expectations on two Greatest Safari on Earth trips, with two more already sold out for 2023. We invested in the causes that matter most to us, from our annual Women’s Empowerment Retreat to education programs and critical conservation initiatives on the ground in Africa. We dreamed up two new inimitable odysseys taking off in 2024 aboard the Emirates Executive Private Jet – Sand, Sea, City & Safari, and The Wildest Safari on Earth.

Moving into 2023, we continue to champion rest and reconnection in the wild. Our deep inner journey Into the Wild with David Whyte is the first in the world of its kind. This profound experience, led by the world-renowned poet, will regenerate the human spirit and, in so doing, regenerate our planet. David Whyte, alongside a series of experts, will inspire a more integrated vision of life on earth, providing a vibrant and grounding space to galvanize a deep listening to the wisdom of the body and its inherent connection to the land.

It is an enormous privilege to share this continent – our home – and its last remaining wild spaces and wildlife. It is also a very urgent responsibility. We are so grateful to all the writers, reporters, and publications that understand this urgency and continue to support our African stories.


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