At ROAR AFRICA we believe that one of the most important functions of travel is to help us understand the vast complexities and universalities of our ever-changing world. And so, when planning itineraries for those guests who wish to embark upon a wholly immersive experience in Africa, we have long incorporated city experiences that offer unique insights into the deep-rooted art, craft, and design traditions that exist in some of our favorite urban centers. As the only Africa travel specialist to offer an authentic “deep dive” into the multi-faceted cultural and design landscape of our continent, our itineraries are designed to celebrate the singular energy found in Africa’s food, fashion, art, culture, and design.
While the discipline of design may seem a relatively new notion for a young nation like South Africa, there is a rich tradition of art and craft interwoven into the country’s multicultural heritage that is both vibrant and dynamic. In fact, South Africa’s creative communities have championed art, design, and craft as a means to express and affect change and transformation.
Did you know, for example, that the city of Cape Town has hosted one of the world’s most enduring and diverse design conferences for a quarter of a century? Or that it blazed a trail as World Design Capital in 2014 and became the first African city to be named as an UNESCO City of Design in 2017, the same year that the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) opened its doors. 2018 saw the opening of another world-class art museum, the Norval Foundation. This together with many other exciting developments prompted my decision to curate an immersive experience that would showcase the creative trajectory of South African cities. We showcase the depth and breadth of South Africa’s creative and cultural scene merged with unique insights into the historical, geographical and political factors that shaped the urban centers too. At ROAR AFRICA we have our very own Architectural and Private Homes Tours, led by specialist guides handpicked because they add gravitas and insider knowledge to the idea of an African city.