One of the pleasures of working in this industry are the many relationships that we as a company have built up over the years, particularly with those hospitality partners who share our vision, values and the versatility that we offer our clients. The Red Carnation Hotel group is such a company in that it’s a family-owned collection of boutique luxury hotels and spas that offer the most discerning, hands-on service and experiences in the most exceptional locations.
I started working with The Red Carnation Group fifteen years ago, just after they took over Bushmans Kloof Wilderness Reserve and Wellness Retreat in the Cederberg. Since then, it has been my delight to see their business go from strength to strength through the offering of a service standard so unique and personal, that it puts the platitudes often churned out by today’s hospitality hegemony to shame. In fact, their passion for what they do has earned them a profusion of industry awards and made Bushmans Kloof a favorite wilderness experience for many ROAR AFRICA guests.
But then hospitality is in the Tollman family’s genes, for their history goes back 100 years ago to Paternoster, a small fishing village on the west coast of South Africa where the family of Red Carnation’s co-founder Stanley Tollman was born, and where his father owned the local Paternoster Hotel. The birth of The Red Carnation Group (RCH) came a few years later when the grown up Stanley took a young woman called Beatrice Lurie on a date to the grand old Oyster Box Hotel in Durban’s Umhlanga. It was the beginning of a love story and a dynamic relationship that would see the couple work side by side for the next 65 years as together they created 35 brands under the Travel Corporation, of which Stanley is the founder and chairman, while Beatrice is the founder and chairman of The Red Carnation Group.