Imagine a world where people no longer buy wildlife products such as shark fin, elephant ivory, rhino horn and pangolin scales. A world free of poaching and the marketing of wildlife products remains an ideal that we at ROAR AFRICA and international conservation organization WildAid passionately envisage.
Every day, from the plains of Africa to the depths of the world’s oceans, animals are being captured and killed for profit. Each year, up to 33,000 elephants are killed for their tusks, while in the last 40 years more than 90% of the world’s rhinos have been decimated for their horns. In the last 20 years, more than 1 million pangolins have been killed for their meat and scales, while the fins of more than 73 million sharks are used every year for soup. Illegal trade in wildlife is thought to be worth more than $10-20 billion a year, with only trafficking in arms, drugs and people being more profitable.
So important is the message that WildAid purports that it enjoys the unrivaled support of more than 100 celebrity ambassadors such as Prince William, Yao Ming, Jackie Chan, Leonardo DiCaprio, Diane Kruger, Marion Cotillard, David Beckham, Josh Duhamel and many more, all of whom give of their time and resources to help raise funds for the countless public awareness campaigns that WildAid produces. Using the same techniques as high-end advertisers, WildAid educates people and urges them not to buy these products, leveraging nearly $289 million in pro bono media support every year and ensuring up to 1 billion people a week are familiar with the WildAid slogan: “When the buying stops, the killing can too.”
